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Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.
But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.
Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.
And we found that the free sites generally did marginally better than the paid ones, presumably because they offer a better value.