Profile headline for dating site
By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.
Some sites, such as Match.com, let you choose a long screen name and a long tagline.
Indeed, daters who use the word “guacamole” in their profiles get 144% more messages from potential love interests, according to a survey of 7,000 singles released Monday from dating site Zoosk.
Another survey found that ‘basic’ ladies are steaming hot: Potential love interests are 8% more likely to reach out to a woman who has the words “pumpkin spice” somewhere on her dating profile, than they were to those who didn’t mention the fall drink.
If this sounds like your situation, you’re not alone.
For the last few months this has been by far the question I’ve received most often from readers.
(The entire tagline is visible when your prospect opens your photo and full profile.) Spark.com, for example, uses this system to create a tagline from your essay.
Table 1 gives some examples of good taglines gone bad (no, it’s not the name of a new TV reality show) when various dating sites didn’t display the entire tagline in search results.
And indeed, the Plenty of Fish data showed that more than one in three men say they would be psyched if their date asked them to grab a pumpkin spice latte. Thoughtful ( 28%) This research all comes at a time when more men and women are looking for love online.
That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.
If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.
Here are the five most attractive words to put on your profile for both men and women. Optimistic ( 39%) 5 words women might want to consider putting in their online dating profile: 1. These numbers are particularly high in the 18-44 age group, where more than 1 in 5 people have used these sites.
5 words men might want to consider putting in their online dating profile: 1.
I had touched on a similar topic last year in my post my boyfriend has kept his online dating profile active.